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20-40% Off* Everything
How We Live
for Love
At Peoples, we believe living for love begins with loving all people, our team and our planet and products. This is why we’ve made it our mission to help you celebrate life and express love while using our scale for good.
20-40% Off* Everything
How We Live
for Love
At Peoples, we believe living for love begins with loving all people, our team and our planet and products. This is why we’ve made it our mission to help you celebrate life and express love while using our scale for good.
20-40% Off* Everything
How We Live
for Love
At Peoples, we believe living for love begins with loving all people, our team and our planet and products. This is why we’ve made it our mission to help you celebrate life and express love while using our scale for good.

Our Loves

  • Love for All People & Our Team - We put people first by prioritizing diversity, equity, inclusion and the advancement of human rights.

    Love for All People & Our Team

    We put people first by prioritizing diversity, equity, inclusion and the advancement of human rights.
  • Love for Our Planet & Products - We strive to preserve our planet through products that are responsibly sourced and programs that extend the life of jewellery with sustainability in mind.

    Love for Our Planet & Products

    We strive to preserve our planet through products that are responsibly sourced and programs that extend the life of jewellery with sustainability in mind.

Leading With Love

Living for love means caring about the impact we make globally. Peoples, as a part of Signet Jewelers, is committed to protecting our planet through responsible sourcing and environmentally responsible practices.


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Responsible Sourcing

The diamonds, gems and precious metals Peoples sells are sourced according to our industry-leading standards.
Recirculated Gold Icon

Recirculated Gold

Through jewellery care and repair services, we’ve recovered or recirculated 31,015 troy ounces of gold.
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Recovered Diamonds

We’ve recovered or recirculated 126,726 carats of diamonds, including diamond dust from our cutting and polishing factory.
Sustainable Packaging

Sustainable Packaging

By 2030, 50% of our paper-based packaging and 30% of plastic-based packaging will be from recycled content by 2030.

Peoples Cares

We live for love — and love all people — by championing diversity, equity and inclusion across our teams and in our communities. We’re also proud to have a legacy of giving back and are committed to serving the communities in which we live and work.
  • Human Rights & Opportunity

    Human Rights & Opportunity

    By owning a cutting and polishing facility in Botswana, our parent company, Signet Jewelers, provides employment opportunities to women in sub-Saharan Africa. This is just one of the ways we live for love.
  • ​Diversity, Equity & Inclusion

    ​Diversity, Equity & Inclusion

    We strive to ensure all employees have equal developmental and advancement opportunities, regardless of their gender, race, sexuality or background.
  • Philanthropy

    Philanthropy

    Peoples is proud to support Canada’s Children’s Hospital Foundations, who together treat 2.4 million kids every year from coast to coast. Together, we can create healthier futures for all children.

A Lifetime of Love

We offer programs that extend the life of your jewellery, so you can pass it on for future generations to love. Should you decide to part with a piece, you can do so with the peace of mind that nearly all components of the jewellery in our care are reused, resold or repurposed.


Diamond Trade-In

Diamond Trade-In

We restock loose diamonds received through our trade-in program and send them to our in-store design centers where they can be incorporated into new designs.
Jewellery Care & Repair

Jewellery Care & Repair

Our jewellery repair team is here to keep your jewellery sparkling for a lifetime, from routine cleanings to major repairs.
Previously Owned Jewellery

Previously Owned Jewellery

Lovingly restored to impeccable condition, buying pre-owned allows you to extend the life of fine jewellery while getting an exceptional value.
Custom Designs

Custom Designs

Reimagine family heirlooms, redesign out-of-date pieces and transform worn or broken jewellery with help from our Jewellery Experts.
Protection Plans

Protection Plans

During its lifetime, almost all jewellery will need some sort of service. Peoples offers a variety of options designed to protect your investment for life.